PREMIUM ARTICLE From the founder

Meet Jaschenka Building Authority in Belgrade: With Vision, Structure and Sales Mastery

From Rotterdam roots to reshaping Belgrade’s Health & Beauty scene, this is the story of structured growth, digital ownership, and unshakable sales mastery.

When Jaschenka moved to Belgrade 1.5 years ago with her daughter, now almost six years old, it wasn’t a random relocation. It was a strategic decision. Born and raised in Rotterdam, she always knew she would never work for a boss. At four years old, she was already declaring that she was “the boss.” That instinct never left. What started as a natural ability to connect demand and supply evolved into a strong foundation in sales — a skill that allowed her to build successful companies from literally nothing.

Today, she is the founder and visionary behind Probiznis Solutions and SpotlightSerbia.rs — two platforms designed to elevate entrepreneurs in the Health & Beauty industry in Belgrade through digital ownership and strategic positioning. But this is not her first build. It’s her strongest one.

A Mission Rooted in International Experience Jaschenka emigrated from Belgium to Serbia with a clear mission: contribute to the local economy by sharing the international business knowledge she gained over years of entrepreneurship. She has successfully built three companies across different niches. Her background in sales is not theoretical — it is battle-tested. For her, sales is not manipulation. Sales is communication. Sales is seeing possibilities where others see obstacles.

Her strength lies in identifying solutions — not only for herself, but especially for other entrepreneurs. That mindset became the foundation of Probiznis Solutions. The company positions itself as a growth partner for Health & Beauty entrepreneurs who are leaving revenue on the table due to weak digital visibility and lack of infrastructure. Through white-label software systems, structured digital assets, and step-by-step education, she helps business owners claim their own online presence in a way that feels manageable and future-proof.

Her mission in one sentence: To help entrepreneurs build and own their digital assets through structured infrastructure and smart positioning.

Rebuilding — Again and Smarter Since 2012, Jaschenka has faced a challenge that would have stopped many people. Seven emergency surgeries due to bowel obstructions and severe complications. Seven times pulled away from her children. Seven times forced to pause her businesses. Two years ago, during her seventh surgery, she had to fight for her life again. Her companies were successful, but they weren’t built on automation at that time. So each time she recovered, she had to rebuild. And she did. Not because it was easy. But because giving up was never an option.

Her sales expertise and creative strategic thinking became her safety net. She proved to herself repeatedly that she can build something from nothing — and scale it quickly. Now, with Probiznis Solutions and SpotlightSerbia.rs, she is building differently. With automation. With systems. With a team structure. Not because she expects setbacks — but because true leadership means preparing for continuity. That gives her peace. And freedom to enjoy building again.

Dominating Without Competing What makes her approach different in Belgrade? She doesn’t compete. She positions. Instead of copying existing solutions, she studies them, strengthens them, and rebuilds them uniquely for a specific target group. Her international background across multiple industries allows her to see angles others miss. She understands authority because she has built it before. She knows how to communicate expertise in a way that creates trust. And trust creates growth. That is exactly what SpotlightSerbia.rs stands for.

Positioning Entrepreneurs as Humans — Not Just Businesses Through professional feature articles, branded covers, and a 7-day high-converting landing page setup integrated into her white-label software system, Jaschenka helps entrepreneurs increase both visibility and perceived value. But the real difference is storytelling. She believes entrepreneurs must be positioned as people — not just service providers. Because connection builds loyalty. And loyalty builds long-term revenue.

Many business owners focus only on what they sell. Few communicate who they are. That is the missing piece. SpotlightSerbia.rs invites entrepreneurs to share their journey, their lessons, their perspective — because every story contains a piece of someone else’s puzzle. When people recognize themselves in your journey, authority becomes natural.

“It Is Already Done” Frequency Decision Her daily motivation comes from what she calls the “It is already done” frequency. When she sees a vision clearly, she acts accordingly. Even if the steps feel outside her comfort zone. Even when others doubt her. Even when she stands alone.She has experienced skepticism before. Lack of support. People questioning her decisions. And she has also experienced those same people returning once success became visible. Entrepreneurship taught her resilience. But more importantly, it taught her to always show up for herself — especially in difficult seasons.That mindset is now embedded into everything she builds. And her status is not only the ‘it is already done frequency, she claims daily to execute it properly. Now we repeat the process’. So her vision+structure = dominance.

A Growing Ecosystem in Belgrade Jaschenka’s vision goes beyond individual clients. She aims to become a recognized growth partner for Health & Beauty entrepreneurs who want digital ownership and strong positioning. At the same time, she wants to create income opportunities for driven professionals who join her organization. The business model is scalable and designed to expand into multiple locations over time. This is not a short-term project. It is structured growth.

An Open Invitation Jaschenka describes herself as direct, honest, and deeply involved. Clients value her transparency, her listening skills, and her determination to make things succeed. They also appreciate her energy and positivity — something she consciously radiates after facing life-threatening moments. For her, business is personal. Because growth is personal.

If you are an entrepreneur in the Health & Beauty industry in Belgrade and you know your expertise deserves stronger visibility and positioning, you are invited to connect. Call her. Message her on WhatsApp. As she always says: “No means you have clarity. Yes means you gain opportunity.” Probiznis Solutions and SpotlightSerbia.rs are launching soon — created to help you claim your digital ownership and step into stronger authority. Let’s get busy with it.

Author Spotlight

About Jaschenka

Founder of Probiznis Solutions & SpotlightSerbia.rs. Sales strategist, infrastructure architect and growth partner for Health & Beauty entrepreneurs in Belgrade.

“Sales is not manipulation. Sales is communication. Sales is seeing possibilities where others see obstacles.”

Key Themes

• Digital ownership & structured infrastructure
• Authority through human-first storytelling
• Building resilience after seven emergency surgeries
• Positioning instead of competing in new markets

Key Themes

In collaboration with Probiznis Solutions for digital infrastructure and ownership.